How many of you can relate to the following scenario, either personally or professionally?
You reach out to a friend or colleague via phone or email. Several days pass, and you get nothing in the form of a response. You might start questioning if you did something to upset the other person or even worrying that something could be wrong with him or her.
Inevitably, though, you get a reply. This person's words are so predictable and formulaic, it's almost funny. First, there's an apology for the delay. Second, there's a declaration about how busy this person has been. Maybe even one of the following lines is used:
- “My life has been so crazy, you wouldn’t believe it.”
- “I’ve been working literally nonstop.”
- “I seriously haven’t had a chance to even breathe, let alone look at my phone or email.”
- “Everything has just been a whirlwind.”
- “I. Have. No. Time. For. Anything."
…sound familiar? If I’m being honest, I must admit that I’ve been on both sides of this equation! I’ve been the person left wondering why on earth my friend or colleague has seemingly vanished without a trace, as well as the person who breathlessly decries her hectic, jam-packed lifestyle. After much time and a little bit of – dare I say – personal growth and maturation, I’ve tried my best to leave the latter person in the dust.
The reality is that we ALL are busy. You might have a family, run your own company, have a side career, serve on the board of a non-profit and still have found a way to start and finish a book within a couple months (like I did). Or you might be childless and spouseless, but be so dedicated to your job and to completing triathlons that you find yourself with precious few minutes to spare each day. It’s all relative, and what I’ve found is that you make time for the things you want in your life.
I’m going to try to say this in a nice, loving way… but it's time we all stop making excuses (how’d I do?). Seriously. Nobody wants to hear about how busy you think you are or how the world will stop turning if you do not juggle the 95 different balls you constantly have in the air at any given time. What matters to other people (and should matter to you) is the end result. Do you still prioritize your family? Do you carve out time to care for your health? Do you follow through on your commitments?
So even though this may sound like more of a lifestyle blog, all of this is to bring me to my point that if your business’ public image is important to you… you have time for it. PR and content efforts are like anything else, in that they will only flourish if shown some time and TLC. You might have to squeeze in some (more) late nights or stop surfing your Facebook newsfeed twice a day (for real, it’s a time-suck). But you can find the time to start. Start small, start bit by bit, but just START. You'll find the time.